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BRU/SPADEL
CLIENT BRIEF
The aim of this campaign is to increase BRU's visibility in Belgian households.
OUR SOLUTION
Instagram was preferred to reach an audience of 25 to 50-year-olds with its various content formats. Twelve intermediate influencers were selected to cover the whole of Belgium, using Reels for creative tips and Stories for culinary challenges and BRU activities.
RESULTS
REEL REACH ON FOLLOWERS
E.R
544,8 %
2,3 %
REACH
2 141 519
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