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City of Antwerp

CLIENT BRIEF

"Young people, keep your distance and don't meet your friends even if the weather is nice!". Based on this concept, we worked with the city of Antwerp to educate young people to always stay at home, so that together we can fight against COVID-19.

OUR SOLUTION

For this campaign, we selected 20 micro-influencers who could convey the message to their young audience. They used the hashtag #samentegencorona. The campaign's approach was really focused on reminding people to stay at home, even in good weather, and suggesting activities.

RESULTS

IMPRESSIONS

REACH

E.R

130K
9%
100K

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