Traditionally, red carpet coverage has been the domain of seasoned journalists and television presenters. Now, a digital creator is stepping into this prestigious role. Why? Because influencers have built deeply engaged communities that often surpass those of traditional media. Their reach is undeniable, their authenticity resonates, and their impact is being recognized at the highest levels.

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Léna Mahfouf is not just reporting on these iconic ceremonies, she is shaping the conversation. With her fresh and relatable approach, she brings a new perspective to a younger, digitally native audience. This move highlights a major transformation in the way events, brands, and institutions communicate. Influence is no longer a supplementary tool in media strategy, it is a driving force in cultural relevance and audience engagement.

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For businesses, this shift is a powerful reminder that digital creators are not just content producers; they are the new mainstream media. Their ability to connect authentically with audiences makes them invaluable partners in shaping narratives and engaging communities in ways traditional outlets struggle to achieve. The question is no longer whether influencers belong in spaces like these, but rather how far their impact will reach.

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What do you think? Are digital creators becoming the new face of mainstream media?