CLIENT BRIEF

The Grand Est region aims to launch an influencer campaign to highlight rural life for young people by showcasing local amenities. Additionally, the campaign seeks to promote the region's producers and their products, particularly during the International Agricultural Show, to boost their visibility and appeal.

OUR SOLUTION

Renowned influencer Victor Habchy led our campaign in the Grand Est by creating immersive videos of his 350 km cycling adventure through the region’s captivating landscapes. His authentic content generated significant buzz, especially with his participation in the International Agricultural Show, which further increased interest in the Grand Est.

RESULTS