CLIENT BRIEF

Devos & Lemmens aims to promote their Salade Mayo by highlighting the convenience of its squeeze bottle. The goal is to position this product as a healthier addition to everyday meals, emphasizing its benefits for a balanced diet.

OUR SOLUTION

For this campaign, we have three main concepts. The first, "My Daily Routine" involves integrating a healthy twist into one day a week, featuring meals like a poke bowl with D&L Mayo, shared on Instagram or TikTok. The second concept, "Quick and Tasty 15-Minute Meals" offers easy recipes using Salade Mayo through Instagram videos. Lastly, a giveaway will offer a "D&L Quick & Easy Kit" to participants who engage on social media.