CLIENT BRIEF

Toyota aims to promote its Wheel Park across France by engaging local communities at each event stop. The park fosters inclusivity with accessible facilities, encouraging broad and diverse participation in every city.

OUR SOLUTION

The Toyota Wheel Park, part of the Toyota-Paris 2024 partnership, toured cities in France with inclusive, accessible events. Family influencers teased the event online, mobilizing local communities. On the day, they met the Toyota team, participated in activities like skateboarding and WCMX, and shared reels of their experiences, boosting visibility for future stops.

RESULTS

STORY VIEW RATE

7,2%

E.R

2 %

IMPRESSIONS

846 955

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