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Coronalerte
CLIENT BRIEF
With Covid-19's health situation steadily worsening, a recently launched Coronalert app was looking for a fast, effective strategy to encourage people to download the app. The client's objective was to maintain steady growth in the number of downloads.
OUR SOLUTION
Efluenz worked on an influencer marketing strategy to raise awareness of the app, its features and its usefulness in detecting cases of COVID and slowing the spread of the virus. 24 influencers were invited to take part in the campaign, and asked to explain their personal reasons why it's important for them to download the app and stop the spread of the Coronavirus.
RESULTS
LIKES
REACH
E.R
17K
13,2%
413K
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