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CROWN's
CLIENT BRIEF
The aim of Crown's campaign is to raise the profile of Lille mayonnaise at the Braderie de Lille, taking advantage of this iconic event to raise its profile with participants and promote its qualities.
OUR SOLUTION
Crown's has launched an influencer marketing campaign to strengthen the link between its iconic mayonnaise and this popular event. Three influencers were invited to discover and share Lille mayonnaise through tasty recipes, highlighting its unique taste and versatility. This approach created a strong connection between the product and local traditions while engaging the community.
RESULTS
STORY VIEW RATE
4,5%
E.R
3,7 %
IMPRESSIONS
156 861
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