ESN
CLIENT BRIEF
The ESN campaign aims to highlight the benefits of vaccination for public health by emphasizing its effectiveness and role in disease prevention. It will stimulate discussions and debates to raise awareness and address doubts, while disseminating reliable and positive information to build trust and combat misinformation.
OUR SOLUTION
Two campaigns were launched to raise awareness about vaccination in France, Italy, Romania, and Bulgaria. The first focused on HPV vaccination for cancer prevention, while the second emphasized child vaccination before the school year for collective protection.
Both campaigns used Instagram and TikTok, featuring stories and videos that encouraged positive discussions about vaccination.
RESULTS
STORY VIEW RATE
7,3 %
E.R
2%
IMPRESSIONS
486 209
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