OUR SOLUTION

Influencers explored the Ice Boliday collection by selecting their favorite watch. They participated in the “Mix & Match” challenge, creating summer looks like Garden Party Chic and Casual Summer Look, showcasing the watches for any occasion.

In the “24 Hours of Summer” concept, they demonstrated how the watches fit their daily outfits, inviting followers to share their own looks and tag @icewatch while creating polls for feedback.