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ICI PARIS XL

CLIENT BRIEF

The aim of the campaign is to raise awareness and draw attention to Ici Paris XL. A So Soir Masterclass was created.

OUR SOLUTION

The masterclass broadcast on So Soir and Instagram combined native and online advertising. A single influencer shared relevant makeup tips on Instagram and announced the masterclass live via stories. The dynamic aspect of the So Soir masterclass boosted brand awareness thanks to prior editorial content.

RESULTS

VIEW RATE

14.48 %

IMPRESSIONS

41 217

REACH

40 113

Ready to boost your visibility?

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