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ICI PARIS XL
CLIENT BRIEF
The aim of the campaign is to raise awareness and draw attention to Ici Paris XL. A So Soir Masterclass was created.
OUR SOLUTION
The masterclass broadcast on So Soir and Instagram combined native and online advertising. A single influencer shared relevant makeup tips on Instagram and announced the masterclass live via stories. The dynamic aspect of the So Soir masterclass boosted brand awareness thanks to prior editorial content.
RESULTS
VIEW RATE
14.48 %
IMPRESSIONS
41 217
REACH
40 113
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