LIMA
CLIENT BRIEF
Lima is excited to promote its new Lima Whole Drink 3.5% through an inspiring campaign that encourages the integration of plant-based drinks into our daily lives. By collaborating with influencers, the goal is to showcase how easy it is to enjoy Lima’s plant-based beverages throughout the day and to encourage more regular consumption of plant-based products.
OUR SOLUTION
The "A Day in My Lima Life" campaign showcased Lima Whole Drink 3.5% as the perfect plant-based choice for any time of day. Influencers shared how they effortlessly included Lima in breakfast bowls, smoothies, and lattes, highlighting its versatility and nutritious benefits. Through engaging Reels and vibrant visuals, the campaign inspired followers to adopt Lima in their own routines, aligning with its wellness-centered, plant-based values.
RESULTS
REACH ON FOLLOWERS
132.6%
E.R
46.45%
IMPRESSIONS
1 502 095
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