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Ville de Bruxelles
CLIENT BRIEF
Despite COVID-19, young people go out respecting the rules, but seniors feel alone. With the help of influencers, we have united these two groups: empowering young people and supporting seniors.
OUR SOLUTION
For the #BXLove campaign, we chose 15 influencers (10 on Instagram, 5 on TikTok) to support the elderly, communicating via phone calls, postcards, and secure long-distance meetings.
RESULTS
REACH
IMPRESSIONS
E.R
200K
12%
350K
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